APS6 Social Media and Content Coordinator

The position

Working directly to the Manager, Marketing and Partnerships, the Social Media and Content Coordinator will work with the team to promote the Gallery’s exhibitions and programs and raise general brand awareness. They will be specifically responsible for the strategic direction of the National Portrait Gallery’s social media accounts, building audiences on Facebook, Instagram and LinkedIn, as well as developing the fortnightly eDM, crafting content, designing and deploying digital marketing. The role will drive the social media strategy to increase reach nationally and around the world, and is responsible for implementing it successfully. The position works across the External Relations team to write marketing and program copy, manage and edit video content, assist with in-person events and support general marketing and communications operations.

Applicants should be aware that the role includes some afterhours and weekend work during peak delivery periods.

Specific Tasks

1. Develop and execute the National Portrait Gallery’s social media strategy, driving real engagement between the organisation and audiences. Maintain the overall social content calendar for the Gallery, ensuring high levels of creativity, and an engaging, relevant and timely mix of content. Assist with the development and placement of organic/paid social media ads.
2. Day-to-day socials channel monitoring, moderation and listening on behalf of the Gallery. Identify and set goals for growth, engagement and revenue in social and digital content. Establish metrics, measure engagement and feed social results into Gallery-wide evaluation.
3. Design and deploy digital marketing, specifically the Gallery’s eDMs including the fortnightly newsletter and family programs emailers, ensuring content is on brand and on message, and delivered thoughtfully and in a timely manner.
4. Working with the External Relations team, support the development and execution of marketing and communications strategies for exhibitions and programs, contributing ideas and advice that drive engagement and build the Gallery’s reputation.
5. Execute marketing activations and coordinate campaigns that promote the Gallery, its programs and events to the broadest possible audience, as well as effectively using of the Gallery's CRM, Tessitura, to drive engagement and visitation.
6. Foster positive relationships with internal and external stakeholders, including the National Portrait Gallery executive, colleagues, artists, partners, media, and social media influencers to raise the profile of the organisation.
7. Create compelling content using graphic design software and digital production suites for use across social media and other digital platforms.

Selection Criteria

1. Demonstrated experience in successfully managing multiple social media channels for a cultural institution or other similar organisation, including developing engaging, collection and exhibition-based content that is strategically aligned and achieves results.
2. Highly developed ability to use digital production suites to create high quality videos and photographs for social channels.
3. Possesses sound judgement with the ability to manage stakeholders, diffuse difficult conversations and identify risks.
4. Demonstrated ability to communicate effectively in writing for an external audience, and the ability to adapt writing style for different audiences, including eDMs.
5. Excellent time management skills, with the ability to prioritise, plan and organise work to meet deadlines. The ability to work independently and be accountable for work output, as well as show leadership in a team environment.
6. Demonstrated awareness of the issues relating to marketing, promotional strategies, data management and reporting in a publicly funded institution.

Industry specific – desirable:

1. Relevant degree in art history, marketing, digital communications or equivalent, or minimum of 4 years managing social media accounts and content.
2. Audio-visual and digital production including experience with camera and sound recording (Canon DSLR preferable) and experience with job specific software including MacOS, Adobe CC (Premiere, After Effects, Photoshop), Final Cut X.
3. Experience using Sprout Social and/or tessitura.

Applicant information

In no more than two A4 pages, please tell us how your skills, knowledge, experience and qualifications make you the best person for this job.

Email your application, a current CV and the application coversheet to hrservices@npg.gov.au by the deadline listed below.

If you need more information, please contact Trish Kevin, Marketing and Partnerships Manager, Patricia.Kevin@npg.gov.au

Applications close midnight Sunday 16 February 2025.