The striking atmospheres of relaxed fun, serenity and focussed energy in these group portraits emerge from weeks of planning, elaborate sets built over days, hours of styling and crews of up to thirty people. On publicity shoots the photographer is in control, leading the crew and directing the shoot. Chaotic interactions between groups of sitters, unpredictable weather on location and the pressure to 'make it happen' under severe time restrictions are invisible in the final result. The image of the key cast members that emerges, with creative solutions, illusion and technical mastery, is a deliberately constructed sense of spontaneity.
