Stanley Bruce (1883-1967) was Prime Minister from 1923 to 1929 and Australia's High Commissioner in London from 1933 to 1945. He was a Nationalist who governed in coalition with the newly-formed Country party, summarising his policy as 'Men, Money and Markets'. He encouraged families to emigrate from Britain and settle on the land, while he secured loans from London financiers to fund infrastructure development. In turn, the British market opened up to Australian wool, wheat and other goods. After struggling with industrial relations issues, Bruce became the only Prime Minister to lose his own seat at an election. He remained an influential mediator between Britain and Australia, and was created 1st Viscount Bruce of Melbourne in 1947.