Sir Charles Moses (1900-1988), legendary General Manager of the ABC from 1935 to 1965, was born 21 January 1900 in Lancaster, UK and migrated to Australia in 1922, after four years in the army. He grew fruit and vegetables near Bendigo but was ruined during a year of glut and turned to selling cars through rural Victoria and the Riverina. When this venture also failed he began his career as a sports commentator for the ABC by pure chance. A proficient sportsman himself, he instigated the famous 'synthetic' cricket broadcasts with imitated sounds of bat, ball and crowd. After 5 short years in the organisation he became Managing Director in 1935, and with the exception of his years of army service in the Second World War (where he served with distinction in Singapore and Malaysia), remained at the helm for three decades. While in charge he expanded school and rural broadcasting services, introduced state orchestras and managed the introduction of television.