colour photograph
Courtesy of Rennie Ellis Photographic Archive
Dan Murphy (c. 1920 – 1991) was a wine journalist, vigneron, retailer and visionary. Murphy, instrumental in developing the Australian wine, realised early in the industry’s development Australia ’s international potential. He commented in the late 1960s “let us forget about exporting cheap, fruity Burgundy to the boarding houses of England . Our future export trade is to ship choice vintages to the best homes in the world.” Murphy’s Australian wine guide, published in 1966, was the first detailed guide to Australian wines for the inexperienced consumer. This was followed by another important publication Classification of Australian Wines in 1974. The chain of bottle shops Murphy established Dan Murphy’s: Lowest Liquor Prices Guaranteed operate in most of the Australia ’s eastern states. These outlets boast the most comprehensive and largest range of Australian and international wines in Australia . The business is now owned by Woolworths.